{"id":18436,"date":"2013-05-29T03:59:09","date_gmt":"2013-05-29T06:59:09","guid":{"rendered":"http:\/\/www.primerbrief.com\/?p=18436"},"modified":"2013-05-29T09:57:29","modified_gmt":"2013-05-29T12:57:29","slug":"cannes-lions-se-compromete-de-lleno-con-la-educacion","status":"publish","type":"post","link":"https:\/\/www.primerbrief.com\/?p=18436","title":{"rendered":"Cannes Lions se compromete de lleno con la educaci\u00f3n"},"content":{"rendered":"<p><span style=\"font-size: 11pt\"><strong>(INTERNACIONAL) &#8211; Hasta 2012, los dos grandes espacios que el <a href=\"http:\/\/www.canneslions.com\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.canneslions.com', 'Festival Internacional de Creatividad de Cannes']);\" target=\"_blank\">Festival Internacional de Creatividad de Cannes<\/a> ofrec\u00eda en relaci\u00f3n a la educaci\u00f3n eran, por un lado, la <a href=\"http:\/\/www.canneslions.com\/talent_training\/academies.cfm?section_id=83\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.canneslions.com\/talent_training\/academies.cfm?section_id=83', 'Roger Hatchuel Academy']);\" target=\"_blank\">Roger Hatchuel Academy<\/a>, concebida para estudiantes de publicidad de todo el mundo; y por otro, el final del master de la Berlin School of Creative Leadership, la escuela fundada en Alemania por el ex director creativo mundial de Leo Burnett Michael Conrad. Desde la edici\u00f3n de este a\u00f1o, que se desarrollar\u00e1 en el balneario franc\u00e9s desde el domingo 16 hasta el s\u00e1bado 22 de junio, el Festival ofrece lo que ha dado en llamar Targeted Academies: cuatro espacios de formaci\u00f3n pensados para j\u00f3venes profesionales de cuatro \u00e1reas como Medios, Creatividad, Cuentas y Marketing. Mir\u00e1 qui\u00e9nes son los tutores y las listas de \u00abprofes\u00bb (por llamar de alg\u00fan modo a esos verdaderos monstruos) que tendr\u00e1 cada academia.<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/INT-CannesLions2012-JohnHegartyEnRHA-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/INT-CannesLions2012-JohnHegartyEnRHA-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/INT-CannesLions2012-JohnHegartyEnRHA-580px.jpg\" alt=\"\" title=\"INT-CannesLions2012-JohnHegartyEnRHA-580px\" width=\"580\" height=\"326\" class=\"alignleft size-full wp-image-18449\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/INT-CannesLions2012-JohnHegartyEnRHA-580px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/INT-CannesLions2012-JohnHegartyEnRHA-580px-300x168.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\n<em>En 2012, PRIMER BRIEF fue el \u00fanico medio presente en el aula donde se dictaron las 18 clases magistrales de la Roger Hatchuel Academy. (Foto: PB)<\/em><\/p>\n<p>&nbsp;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/06\/staff-javier1.jpg\" width=\"60\" height=\"60\" class=\"alignleft size-full wp-image-4110\" style=\"margin: 0px 10px 0px 0px\" \/><strong>POR <a href=\"http:\/\/www.primerbrief.com\/?tag=javier-cassis-espana\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/?tag=javier-cassis-espana', 'JAVIER CASSIS']);\" target=\"_blank\">JAVIER CASSIS<\/a><\/strong><br \/>\nDe la redacci\u00f3n de PB<br \/>\n<em>(Fotos y videos: Prensa CannesLions)<\/em><\/p>\n<p style=\"clear:left;\">\n<p>&nbsp;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/AUS-BobIsherwoodConCelu-580px.jpg\" width=\"580\" height=\"441\" class=\"alignleft size-full wp-image-18453\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/AUS-BobIsherwoodConCelu-580px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/05\/AUS-BobIsherwoodConCelu-580px-300x228.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><br \/>\n<em>El australiano Bob Isherwood, ex director creativo mundial de Saatchi &#038; Saatchi, ser\u00e1 el tutor de la Young Creatives Academy.<\/em><\/p>\n<p>&nbsp;<br \/>\n<strong>LOS PROFES DE CREATIVIDAD<\/strong><br \/>\n\u2022 George Lois, Master Communicator<br \/>\n\u2022 David Droga, Founder, Creative Chairman, Droga5<br \/>\n\u2022 Yonathan Dominitz, Mindscapes, Founder &#038; Trainer<br \/>\n\u2022 Daniel Lamarre, Cirque de Soleil, President, CEO<br \/>\n\u2022 Mary Lee Sjonell, The Story Telling Academy, Executive Creative Director<br \/>\n\u2022 Janet Kestin, SWIM, Founder<br \/>\n\u2022 Lama Jigme Rinpoche<br \/>\n\u2022 Sir Alan Parker, Film Director, Producer and Screenwriter<br \/>\n\u2022 Tim Mellors, Grey Group, Vice Chairman, Chief Creative Officer, Worldwide Chief Creative Director<\/p>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/XSXzwLI2d9Q\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>Maria Luisa Francoli Plaza, tutora de la nueva Young Media Academy, explica (obviamente en ingl\u00e9s, pese a ser ella espa\u00f1ola) su sentido.<\/em><\/p>\n<p>&nbsp;<br \/>\n<strong>LOS PROFES DE MEDIOS<\/strong><br \/>\n\u2022 Jerry (Yoram) Wind, The Wharton School, Lauder Professor, Professor of Marketing<br \/>\n\u2022 Sacha Savic, Mediacom, CEO<br \/>\n\u2022 Cheuk Chiang, Omnicom Media Group, CEO, Asia Pacific<br \/>\n\u2022 William Eccelshall, Clear Channel, CEO of Outdoor International Division<br \/>\n\u2022 Mauricio Sabogal, BPN, CEO<br \/>\n\u2022 Nick Law, R\/GA, Global Chief Creative Officer<br \/>\n\u2022 Thomas Kim, Cheil Worldwide, ECD<br \/>\n\u2022 AKQA Future Lions winners<br \/>\n\u2022 Kathy Parker, Diageo, SVP Marketing Innovation<br \/>\n\u2022 Andy Goldman, LinkedIn, Global Agency Partner Lead<\/p>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/4v8mjHRvp-c\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>Kevin Allen, tutor de la Young Account Executive Academy.<\/em><\/p>\n<p>&nbsp;<br \/>\n<strong>LOS PROFES DE CUENTAS<\/strong><br \/>\n\u2022 Joyce Thomas, ECD, MasterCard; President, McCannXBC<br \/>\n\u2022 Pedro Pina, Mastercard, Global Account Director<br \/>\n\u2022 Monica Biagotti, Mastercard, European CMO<br \/>\n\u2022 Tony Wright, Lowe, Chairman<br \/>\n\u2022 Mary Lee Sjonell, The Story Telling Academy, Executive Creative Director<br \/>\n\u2022 Johan Jervoe, Intel, Global VP Sales and Marketing<br \/>\n\u2022 Barry Wacksman, RG\/A, Chief Growth Officer<br \/>\n\u2022 David Mayo, Bates, CEO<br \/>\n\u2022 Ed Morris, Rattling Stick, Creative Director<br \/>\n\u2022 Samir Singh, Unilever, Vice-President<br \/>\n\u2022 Chris Reitermann, Ogilvy &#038; Mather, APAC President of Advertising<br \/>\n\u2022 Graham Fink, Ogilvy &#038; Mather China, Chief Creative Officer<br \/>\n\u2022 David Slocum, Berlin School of Creative Leadership, Faculty Director of EMBA Program<\/p>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/xRvNprymFTw\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>Ejecutivos de marketing de Dell que tomaron parte del Young Marketers Programme de Cannes 2012 dan su testimonio sobre la academia que lidera Jim Stengel, ex director global de marketing de Procter &#038; Gamble.<\/em><\/p>\n<p>&nbsp;<br \/>\n<strong>LOS PROFES DE MARKETING<\/strong><br \/>\n\u2022 Mike Wiese, JWT, Director of Branded Entertainment<br \/>\n\u2022 Erik Saelens, Brandhome, Founder &#038; Executive Strategic Director<br \/>\n\u2022 Mick Van Ettinger, Unilever, Global Head of Magnum<br \/>\n\u2022 Sophie Galvani, Unilever, Global Brand Vice President &#8211; Magnum and Fruttare<br \/>\n\u2022 Mike Yapp,Google \/ YouTube, Director of The Zoo<br \/>\n\u2022 Michael Wall, Lowe, CEO<br \/>\n\u2022 Joel Cefe, Eyeka, Founder<br \/>\n\u2022 Laurie Coots, CMO TBWA<br \/>\n\u2022 Carolyn Everson, Facebook, VP  Global Marketing Solutions<br \/>\n\u2022 Kelly Mooney, CEO Resource Interactive<br \/>\n\u2022 Jonathan Mildenhall, Coca-Cola, VP Global Advertising Strategy and Content<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(INTERNACIONAL) &#8211; Hasta 2012, los dos grandes espacios que el Festival Internacional de Creatividad de Cannes ofrec\u00eda en relaci\u00f3n a la educaci\u00f3n eran, por un lado, la Roger Hatchuel Academy, concebida para estudiantes de publicidad de todo el mundo; y por otro, el final del master de la Berlin School of Creative Leadership, la escuela fundada en Alemania por el [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[1401,27,1403,361],"class_list":["post-18436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premios","tag-cannes-lions","tag-internacional","tag-javier-cassis-espana","tag-roger-hatchuel-academy"],"_links":{"self":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/18436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18436"}],"version-history":[{"count":4,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/18436\/revisions"}],"predecessor-version":[{"id":18455,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/18436\/revisions\/18455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/media\/18447"}],"wp:attachment":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}