{"id":18971,"date":"2013-06-26T03:59:40","date_gmt":"2013-06-26T06:59:40","guid":{"rendered":"http:\/\/www.primerbrief.com\/?p=18971"},"modified":"2013-06-26T11:23:49","modified_gmt":"2013-06-26T14:23:49","slug":"pb-en-cannes-2013-todos-los-grand-prix-para-ver","status":"publish","type":"post","link":"https:\/\/www.primerbrief.com\/?p=18971","title":{"rendered":"PB en Cannes 2013: Todos los Grand Prix para ver"},"content":{"rendered":"<p><span style=\"font-size: 11pt\"><strong>(INTERNACIONAL) &#8211; Pas\u00f3 el <a href=\"http:\/\/www.canneslions.com\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.canneslions.com', 'Campeonato Mundial de la Publicidad']);\" target=\"_blank\">Campeonato Mundial de la Publicidad<\/a> y quedaron, como principales trofeos en algunas privilegiadas vitrinas del mundo publicitario, 19 Grandes Premios distribuidos entre 13 campa\u00f1as correspondientes a 16 categor\u00edas: Branded Content &#038; Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Media, Mobile, Outdoor, PR, Press, Promo &#038; Activation, Radio y Titanium &#038; Integrated. Hay m\u00e1s GPs que categor\u00edas porque en tres de ellas se entregaron dos grandes premios, y hay muchas menos campa\u00f1as que GPs porque se dio la curiosidad \u2014cada vez menos curiosa, planteadas como est\u00e1n, por un lado, la industria publicitaria y, por otro, la divisi\u00f3n todav\u00eda tradicional de los festivales por medio\u2014 de que una idea se llev\u00f3 tres Grandes Premios y otra, nada menos que \u00a1cinco! Pas\u00e1 y mir\u00e1, que ten\u00e9s para un rato de diversi\u00f3n.<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-TitaniumGrandPrixWinners-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-TitaniumGrandPrixWinners-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-TitaniumGrandPrixWinners-580px.jpg\" width=\"580\" height=\"366\" class=\"alignleft size-full wp-image-19003\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-TitaniumGrandPrixWinners-580px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-TitaniumGrandPrixWinners-580px-300x189.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\n<em>El detalle inesperado de la entrega de premios del s\u00e1bado a la noche: para recibir el GP de Titanium por \u00abReal beauty sketches\u00bb, Ogilvy San Pablo llev\u00f3 a Cannes a tres de las protagonistas de la campa\u00f1a.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE BRANDED CONTENT &#038; ENTERTAINMENT, UNO DE LOS DE CYBER Y UNO DE LOS DE FILM: \u00abTHE BEAUTY INSIDE\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/DsNOPCK3bkI\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThe Beauty Inside\u00bb, de Pereira &#038; O&#8217;Dell, de San Francisco (Estados Unidos) para Intel + Toshiba.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE CREATIVE EFFECTIVENESS: \u00abHEINEKEN&#8217;S LEGENDARY JOURNEY: JUSTIFYING A PREMIUM THE WORLD OVER\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"435\" src=\"http:\/\/www.youtube.com\/embed\/BkpqnrVpbWQ\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abHeineken&#8217;s Legendary Journey\u00bb, de Wieden+Kennedy Amsterdam (Holanda) para Heineken International.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE DIRECT, PR, RADIO, INTEGRATED Y UNO DE LOS DE FILM: \u00abDUMB WAYS TO DIE\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/gWPUqxMtVqU\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abDumb ways to die\u00bb, de McCann Melbourne (Australia) para Metro Trains, en su versi\u00f3n comercial televisivo, con la que gan\u00f3 el <strong>GP de Film<\/strong>.<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/NsiXuVBRubU\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abDumb ways to die\u00bb, de McCann Melbourne (Australia) para Metro Trains, en su versi\u00f3n \u00abcaso\u00bb, con la que gan\u00f3 los <strong>GPs de PR y de Integrated<\/strong>.<\/em><\/p>\n<p><!-- Dewplayer Begin--><object type=\"application\/x-shockwave-flash\" data=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/A20-045-00534-DumbWaysToDie.mp3&amp;bgcolor=FFFFFF\" width=\"200\" height=\"20\"><param name=\"bgcolor\" value=\"FFFFFF\" \/><param name=\"movie\" value=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/A20-045-00534-DumbWaysToDie.mp3&amp;bgcolor=FFFFFF\" \/><\/object><!-- Dewplayer End--><br \/>\n<em>\u00abDumb ways to die\u00bb, de McCann Melbourne (Australia) para Metro Trains, en su versi\u00f3n spot radial, con la que gan\u00f3 el <strong>GP de Radio<\/strong>.<\/em><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-DirectGrandPrixWinner-DumbWaysToDie-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-DirectGrandPrixWinner-DumbWaysToDie-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-DirectGrandPrixWinner-DumbWaysToDie-580px.jpg\" width=\"580\" height=\"410\" class=\"alignleft size-full wp-image-19012\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-DirectGrandPrixWinner-DumbWaysToDie-580px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-DirectGrandPrixWinner-DumbWaysToDie-580px-300x212.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\n<em>\u00abDumb ways to die\u00bb, de McCann Melbourne (Australia) para Metro Trains, en su versi\u00f3n acci\u00f3n explicada, con la que gan\u00f3 el <strong>GP de Direct<\/strong>. (Vale la pena hacer clic para agrandarlo: el gran tama\u00f1o permite leer bien todo el panel)<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE PROMO &#038; ACTIVATION: \u00abIMMORTAL FANS\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/F5g8TAMHP9A\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abImmortal Fans\u00bb, de Ogilvy San Pablo (Brasil) para Sport Club Recife.<\/em><\/p>\n<p>&nbsp;<br \/>\n<strong>Adem\u00e1s esta misma agencia se llev\u00f3 el<br \/>\n<span style=\"font-size: 11pt\">GP DE TITANIUM: \u00abREAL BEAUTY SKETCHES\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/i81hSF-aZ0E\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abReal beauty sketches\u00bb, de Ogilvy San Pablo (Brasil) para Dove.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE MEDIA: \u00abWHY WAIT UNTIL IT&#8217;S TOO LATE?\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/KCI1jFt02Io\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abWhy wait until it&#8217;s too late?\u00bb, de Ogilvy Amsterdam (Holanda) para Funeral Insurance Company Dela.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE OUTDOOR: \u00abSMART IDEAS FOR SMARTER CITIES\u00bb<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Bench-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Bench-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Bench-580px.jpg\" width=\"580\" height=\"387\" class=\"alignleft size-full wp-image-19006\" style=\"margin: 0px 0px 2px 0px\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Bench-580px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Bench-580px-300x200.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Shelter-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Shelter-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Shelter-289px.jpg\" width=\"289\" height=\"193\" class=\"alignleft size-full wp-image-19008\" style=\"margin: 0px 2px 0px 0px\" \/><\/a><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Ramp-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Ramp-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-OutdoorGrandPrixWinners-Ramp-289px.jpg\" width=\"289\" height=\"193\" class=\"alignleft size-full wp-image-19010\" style=\"margin: 0px 0px 0px 0px\" \/><\/a><br \/>\n<em>\u00abBench\u00bb, \u00abShelter\u00bb y \u00abRamp\u00bb, de Ogilvy Par\u00eds (Francia) para IBM. (Vale la pena hacer clic para agrandar las piezas)<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE PRESS: \u00abBACKCOVERS\u00bb<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Time-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Time-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Time-CH.jpg\" width=\"144\" height=\"195\" class=\"alignleft size-full wp-image-18995\" style=\"margin: 0px 1px 0px 0px\" \/><\/a><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Wired-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Wired-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Wired-CH.jpg\" width=\"144\" height=\"195\" class=\"alignleft size-full wp-image-18997\" style=\"margin: 0px 1px 0px 0px\" \/><\/a><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-NewYorker-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-NewYorker-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-NewYorker-CH.jpg\" width=\"145\" height=\"195\" class=\"alignleft size-full wp-image-18999\" style=\"margin: 0px 1px 0px 0px\" \/><\/a><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Wallpaper-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Wallpaper-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2013\/06\/INT-PressGrandPrixWinners-Wallpaper-CH.jpg\" width=\"144\" height=\"195\" class=\"alignleft size-full wp-image-19001\" style=\"margin: 0px 0px 0px 0px\" \/><\/a><br \/>\n<em>\u00abTime\u00bb, \u00abWired\u00bb, \u00abNew Yorker\u00bb y \u00abWallpaper\u00bb, de TBWA\\Media Arts Lab de Los \u00c1ngeles (Estados Unidos) para iPad Mini de Apple. (Dos aclaraciones: la primera, que las piezas se publicaron como contratapas de revistas que ten\u00edan exactamente la misma portada que figura en cada iPad Mini; y la segunda, que vale la pena hacer clic para agrandar las piezas, obviamente)<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE MOBILE: \u00abTXTBKS\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"435\" src=\"http:\/\/www.youtube.com\/embed\/shBM5Y_afe4\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abTxtbks\u00bb, de DDB DM9 Jayme Syfu, de Makati (Filipinas) para Smart Communications.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE CYBER: \u00abOREO DAILY TWIST\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/OVOTOX8DT1E\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abOreo Daily Twist\u00bb, de DraftFCB Nueva York (Estados Unidos) para Mondelez International.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE DESIGN: \u00abTHE SELFSCAN REPORT\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"435\" src=\"http:\/\/www.youtube.com\/embed\/qnYBcNAxy4o\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThe selfscan report\u00bb, de ServicePlan Munich (Alemania) para Auchan.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE FILM CRAFT: \u00abMEET THE SUPERHUMANS\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"http:\/\/www.youtube.com\/embed\/kKTamH__xuQ\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abMeet the superhumans\u00bb, de 4 Creative Londres (Inglaterra) para Channel 4.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE INNOVATION: \u00abCINDER\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"435\" src=\"http:\/\/www.youtube.com\/embed\/3XH5uQ7JWQY\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abCinder\u00bb, de The Barbarian Group Nueva York (Estados Unidos) para Software Technology.<\/em><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(INTERNACIONAL) &#8211; Pas\u00f3 el Campeonato Mundial de la Publicidad y quedaron, como principales trofeos en algunas privilegiadas vitrinas del mundo publicitario, 19 Grandes Premios distribuidos entre 13 campa\u00f1as correspondientes a 16 categor\u00edas: Branded Content &#038; Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Media, Mobile, Outdoor, PR, Press, Promo &#038; Activation, Radio y Titanium &#038; Integrated. Hay m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[1401,1754,1435,27],"class_list":["post-18971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premios","tag-cannes-lions","tag-cannes-lions-2013","tag-francia","tag-internacional"],"_links":{"self":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/18971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18971"}],"version-history":[{"count":23,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/18971\/revisions"}],"predecessor-version":[{"id":19028,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/18971\/revisions\/19028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/media\/19016"}],"wp:attachment":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}