{"id":24114,"date":"2014-06-25T03:59:24","date_gmt":"2014-06-25T06:59:24","guid":{"rendered":"http:\/\/www.primerbrief.com\/?p=24114"},"modified":"2015-05-04T11:26:49","modified_gmt":"2015-05-04T14:26:49","slug":"cannes-2014-todos-los-grand-prix-para-ver","status":"publish","type":"post","link":"https:\/\/www.primerbrief.com\/?p=24114","title":{"rendered":"Cannes 2014: Todos los Grand Prix para ver"},"content":{"rendered":"<p><span style=\"font-size: 11pt\"><strong>(INTERNACIONAL) &#8211; Pas\u00f3 el <a href=\"http:\/\/www.canneslions.com\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.canneslions.com', 'Campeonato Mundial de la Publicidad']);\" target=\"_blank\">Campeonato Mundial de la Publicidad<\/a> n\u00famero 61 y, como siempre, cualquiera que quiera enterarse de cu\u00e1l fue el tono, el estilo premiado y los grandes logros creativos del a\u00f1o tiene a su disposici\u00f3n la punta del iceberg: los 17 trabajos que fueron distinguidos con un Gran Premio. PRIMER BRIEF te trae, de la Costa Azul a tu pantalla \u2014cualquiera sea\u2014, los Grand Prix de Cannes 2014 en Creative Effectiveness, Cyber, Design, Direct, Film, Innovation, Media, Mobile, Outdoor, PR, Press, Promo &#038; Activation, Radio y Titanium &#038; Integrated, m\u00e1s el dedicado a bien p\u00fablico, llamado Grand Prix for Good. Quedaron desiertos Branded Content &#038; Entertainment y Film Craft. Ver\u00e1s m\u00e1s GPs que categor\u00edas porque en algunas de ellas se entregan m\u00e1s de uno, y hay muchas menos campa\u00f1as que GPs porque una vez m\u00e1s se dio la curiosidad \u2014cada vez menos curiosa, planteadas como est\u00e1n, por un lado, la industria publicitaria y, por otro, la divisi\u00f3n todav\u00eda tradicional de los festivales por medio\u2014 de que varias ideas se llevaron, cada una, m\u00e1s de un Gran Premio.<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/INT-Cannes2014-TodosLosGPs-920x239px.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/INT-Cannes2014-TodosLosGPs-920x239px.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/INT-Cannes2014-TodosLosGPs-580x151px.jpg\" alt=\"\" title=\"Cannes 2014: Todos los GPs\" width=\"580\" height=\"151\" class=\"alignleft size-full wp-image-24121\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/INT-Cannes2014-TodosLosGPs-580x151px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/INT-Cannes2014-TodosLosGPs-580x151px-300x78.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\n<em>Un collage caprichoso de las ideas publicitarias que en 2014, en el Festival Internacional de la Creatividad de Cannes, recibieron un Grand Prix.<\/em><\/p>\n<p>&nbsp;<br \/>\n<strong>POR <a href=\"http:\/\/www.primerbrief.com\/?tag=manuel-cal-espana\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/?tag=manuel-cal-espana', 'MANUEL CAL']);\" target=\"_blank\">MANUEL CAL<\/a><\/strong><br \/>\nRedactor de PB<\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE BRANDED CONTENT &#038; ENTERTAINMENT Y DE FILM CRAFT: AMBOS DESIERTOS<\/strong><\/span><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE CREATIVE EFFECTIVENESS: \u00abGUILT TRIPS\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/65179891?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"580\" height=\"327\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\n<em>\u00abGuilt Trips\u00bb, de McCann Melbourne (Australia) para V\/Line.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE CYBER (CRAFT \/ USER EXPERIENCE): \u00ab24 HOURS OF HAPPY\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/ljN2gTVWa8E\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00ab24 hours of Happy\u00bb, de Iconoclast Par\u00eds (Francis) para Universal.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE CYBER (SOCIAL \/ ENGAGEMENT PLATFORM): \u00abLIVE TEST SERIES\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/98805892?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"580\" height=\"326\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\n<em>\u00abLive Test Series\u00bb, de la serie \u00abLive Test\u00bb, de Forsman &#038; Bodenfors Gotemburgo (Suecia) para Volvo.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE CYBER (INTEGRATED MULTI-PLATFORM CAMPAIGN) Y DE RELACIONES P\u00daBLICAS: \u00abTHE SCARECROW\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/lUtnas5ScSE\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThe Scarecrow\u00bb, de Creative Artists Agency Los \u00c1ngeles (Estados Unidos) para Chipotle.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE DESIGN: \u00abBERGEN INTERNATIONAL FESTIVAL BRAND CAMPAIGN\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/98544448?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"580\" height=\"326\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\n<em>\u00abBergen International Festival Brand Campaign\u00bb, de Anti Bergen (Noruega) para Bergen International Festival.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE DIRECT: \u00abMAGIC OF FLYING\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/jFHSJxfRugo\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abMagic of Flying\u00bb, de Ogilvy One Londres (Inglaterra) para British Airways.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE FILM (RETAIL STORES): \u00abSORRY, I SPENT IT ON MYSELF\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/a8_bTpU6CnA\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abSorry, I Spent It On Myself\u00bb, de Adam &#038; Eve DDB, Londres (Inglaterra) para Harvey Nichols.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE FILM (INTERNET FILM): \u00abEPIC SPLIT\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/b8oG_lYHVAQ\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abEpic split\u00bb, de la serie \u00abLive Test\u00bb, de Forsman &#038; Bodenfors Gotemburgo (Suecia) para Volvo.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE INNOVATION: \u00abMEGAFACES PAVILLION AT THE SOCHI 2014 WINTER OLYMPIC GAMES\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/_ZvUe5UTtB8\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abMegafaces Pavillion At The Sochi 2014 Winter Olympic Games\u00bb, de Axis Mosc\u00fa (Rusia) para 4G LTE Mobile Internet.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE MEDIA: \u00abHAPPY ID\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/98162725?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"580\" height=\"435\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\n<em>\u00abHappy ID\u00bb, de McCann Lima (Per\u00fa) para Coca-Cola.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE MOBILE: \u00abPROTECTION AD\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/94446399?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"580\" height=\"326\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><br \/>\n<em>\u00abProtection Ad\u00bb, de FCB San Pablo (Brasil) para Nivea.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE OUTDOOR: \u00abANZ GAYTMs\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/BWZmm6UY5L8\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abANZ GAYTMs\u00bb de Whybin \/ TBWA Melbourne (Australia) para ANZ.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE PRESS: \u00abCHRISTMAS LUNCH, GRAVEL, WIRE WOOL, SINK PLUG Y TOOTH BRUSH\u00bb<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/ING-DDB-HarveyNichols-SorryISpent-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/ING-DDB-HarveyNichols-SorryISpent-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/ING-DDB-HarveyNichols-SorryISpent-580px.jpg\" alt=\"\" title=\"Hac\u00e9 clic en la imagen para ver las piezas en mucho mejor tama\u00f1o\" width=\"580\" height=\"165\" class=\"alignleft size-full wp-image-24115\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/ING-DDB-HarveyNichols-SorryISpent-580px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2014\/06\/ING-DDB-HarveyNichols-SorryISpent-580px-300x85.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\n<em>\u00abChristmas Lunch, Gravel, Wire Wool, Sink Plug y Tooth Brush\u00bb, de Adam &#038; Eve DDB, Londres (Inglaterra) para Harvey Nichols.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE PRODUCT DESIGN: \u00abRAW FOR THE OCEANS\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/FE8jlkrFceE\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abRaw for the Oceans\u00bb, de G-Star Raw \u00c1msterdam, FHV BBDO \u00c1msterdam y Part of a Bigger Plan \u00c1msterdam (Holanda) para G-Star Raw.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE PROMO &#038; ACTIVATION Y DE INTEGRATED: \u00abSORRY, I SPENT IT ON MYSELF\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/AXlVZZgYNms\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>\u00abSorry, I Spent It On Myself\u00bb, de Adam &#038; Eve DDB, Londres (Inglaterra) para Harvey Nichols.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE RADIO: \u00abTELECONFERENCE, KIDS PARTY, ENRIQUE CONCERT\u00bb<\/strong><\/span><\/p>\n<p><!-- Dewplayer Begin--><object type=\"application\/x-shockwave-flash\" data=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/SUD-Ogilvy-Lucozade-Teleconference.mp3&amp;bgcolor=FFFFFF\" width=\"200\" height=\"20\"><param name=\"bgcolor\" value=\"FFFFFF\" \/><param name=\"movie\" value=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/SUD-Ogilvy-Lucozade-Teleconference.mp3&amp;bgcolor=FFFFFF\" \/><\/object><!-- Dewplayer End--><br \/>\n<!-- Dewplayer Begin--><object type=\"application\/x-shockwave-flash\" data=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/SUD-Ogilvy-Lucozade-KidsParty.mp3&amp;bgcolor=FFFFFF\" width=\"200\" height=\"20\"><param name=\"bgcolor\" value=\"FFFFFF\" \/><param name=\"movie\" value=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/SUD-Ogilvy-Lucozade-KidsParty.mp3&amp;bgcolor=FFFFFF\" \/><\/object><!-- Dewplayer End--><br \/>\n<!-- Dewplayer Begin--><object type=\"application\/x-shockwave-flash\" data=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/SUD-Ogilvy-Lucozade-EnriqueConcert.mp3&amp;bgcolor=FFFFFF\" width=\"200\" height=\"20\"><param name=\"bgcolor\" value=\"FFFFFF\" \/><param name=\"movie\" value=\"https:\/\/www.primerbrief.com\/wp-content\/plugins\/dewplayer-flash-mp3-player\/dewplayer.swf?mp3=http:\/\/www.primerbrief.com\/wp-content\/themes\/magzimus\/music\/SUD-Ogilvy-Lucozade-EnriqueConcert.mp3&amp;bgcolor=FFFFFF\" \/><\/object><!-- Dewplayer End--><br \/>\n<em>\u00abTeleconference, Kids Party, Enrique Concert\u00bb, de Ogilvy &#038; Mather Johanesburgo (Sud\u00e1frica) para Lucozade.<\/em><\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt\"><strong>GP DE TITANIUM: \u00abSOUND OF HONDA \/ AYRTON SENNA 1989\u00bb<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"326\" src=\"\/\/www.youtube.com\/embed\/oeO2q8FzcnM\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<em>Sound of Honda \/ Ayrton Senna 1989&#8243;, de Dentsu Tokio (Jap\u00f3n) para Honda.<\/em><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(INTERNACIONAL) &#8211; Pas\u00f3 el Campeonato Mundial de la Publicidad n\u00famero 61 y, como siempre, cualquiera que quiera enterarse de cu\u00e1l fue el tono, el estilo premiado y los grandes logros creativos del a\u00f1o tiene a su disposici\u00f3n la punta del iceberg: los 17 trabajos que fueron distinguidos con un Gran Premio. PRIMER BRIEF te trae, de la Costa Azul a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[1401,27],"class_list":["post-24114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premios","tag-cannes-lions","tag-internacional"],"_links":{"self":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/24114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24114"}],"version-history":[{"count":10,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/24114\/revisions"}],"predecessor-version":[{"id":28130,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/24114\/revisions\/28130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/media\/24119"}],"wp:attachment":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}