{"id":26733,"date":"2015-02-09T03:59:09","date_gmt":"2015-02-09T06:59:09","guid":{"rendered":"http:\/\/www.primerbrief.com\/?p=26733"},"modified":"2015-02-09T02:11:25","modified_gmt":"2015-02-09T05:11:25","slug":"latam","status":"publish","type":"post","link":"https:\/\/www.primerbrief.com\/?p=26733","title":{"rendered":"Seguimos con los rankings: mir\u00e1 los mejores comerciales de Latinoam\u00e9rica"},"content":{"rendered":"<p><span style=\"font-size: 11pt;\"><strong>(INTERNACIONAL) &#8211;  La creatividad latinoamericana es reconocida en todo el mundo, y la publicidad no queda exenta. El Gunn Report suele elaborar rankings con la ayuda de referentes creativos a nivel mundial; en esta ocasi\u00f3n, se convoc\u00f3 a Pablo Del Campo, director creativo mundial de Saatchi &#038; Saatchi y presidente de Del Campo S&#038;S, para elaborar una lista con los mejores comerciales latinoamericanos.  Empezamos as\u00ed la semana con otro ranking: los 50 mejores spots latinoamericanos, seg\u00fan Pablo Del Campo. El que se lo pierde, pierde.<\/strong><\/span><\/p>\n<p>&nbsp;<br \/>\nEn orden cronol\u00f3gico:<\/p>\n<p>&#8211;<em>Rocking Chair<\/em>, Young &#038; Rubicam Chile para Loctite, 1990<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wQ-V2Qz5ELs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Indian Boy<\/em>, DPZ Propaganda Sao Paulo Brazil para Amazon, 1990<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9jsZfKMFH_c\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Pescador<\/em>, Y&#038;R Buenos Aires para Dr Schoolls Foot Powder, 1992<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/eSIr0v1WP2c\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Bites<\/em>, Y&#038;R San Pablo para Bonna Margarine, 1993<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/PSvi0NZr1dQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>La boda<\/em>, DM9 Brasil para Sharp, 1994<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5AEkSPd0JiU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>C\u00e1mara<\/em>, Norton Publicidae Brasil para Rayovac, 1994<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yBc6LHtS5ys\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Yoshito\u2019s Laundry<\/em>, de W\/Brasil para Detergente Quanto, 1994<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/l8FT88xXw8Y\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>La peque\u00f1a hormiga y el elefante<\/em>, Y&#038;R Buenos Aires para Tulip\u00e1n, 1995<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FXwmyhnrcJE\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Ni\u00f1os famosos<\/em>, DM9 Brasil para Lego, 1995<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HUq5SONN13I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Ants<\/em>, F\/Nazca S&#038;S para Philco Hi Fi System, 1996<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fB8C4Ntkw_I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Presidentes<\/em>, W\/Brasil para Folha de San Pablo, 1997<\/p>\n<p>&#8211;<em>Franc\u00e9s<\/em>, Lautrec Nazca S&#038;S para Consolidar AFJP, 1997<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/c1ta0BIcFrw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Couple<\/em>, de Lautrec Nazca S&#038;S Herba Resero, 1998<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5aTjHbXkx98\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Get Uppa<\/em>, Agulla &#038; Baccetti pra Renault Clio MTV Edition, 1999<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/72P99xhNUes\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Double Checked<\/em>, AlmapBBDO para Volkswagen, 1999<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/R3cbj9MTqfQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Ni\u00f1o<\/em>, Leo Burnett M\u00e9xico para Sealy Mattress, 2000<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/p1kSQLtszvo\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>The Week<\/em>, W\/Brasil para Epoca Magazine, 2000<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/smYq6kVPYzc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Bostezo<\/em>, Agulla &#038; Baccetti para Telecom, 2001<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qa2D4k5pN7I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Metamorfosis<\/em>, de VegaOlmosPonce para Axe, 2002<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/bODze3TUVXQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Para todos<\/em>, de McCann Erickson Buenos Aires para Coca-Cola, 2002<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/e4VNf9JtBeo\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Fake<\/em>, de Del Campo Nazca S&#038;S para Nutrasweet, 2002<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pXem1QS1tz8\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Heart Attacks<\/em>, de DDB Brasil para Bonjour Peris French School, 2004<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/stPqzghdw8E\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Sombras<\/em>, de J. Walter Thompson Buenos Aires para Aerol\u00edneas Argentinas, 2004<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Z205t0zIfsk\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Presidentes<\/em>, de CraveroLanis Euro RSCG para Malba, 2004<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/SiT8A1nZ3Ik\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Padres e hijos<\/em>, de Lowe Agulla &#038; Baccetti para DirecTV, 2005<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/SiClSY9l5dA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Escaleras<\/em>, de Del Campo Nazca S&#038;S para Pampers, 2005<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FcJpLkSU_5g\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Magia<\/em>, de Leo Burnett Lima para Ponle Coraz\u00f3n, 2005<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6Hxi67GdMrw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Killing Death<\/em>, de S&#038;S M\u00e9xico para Cruz Roja Mexicana, 2006<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7KGcD5SxnP8\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Juntos<\/em>, de Del Campo Nazca S&#038;S para Buenos Aires Zoo, 2006<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GxHDjZ2f0b4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>H\u00e9roes<\/em>, de Del Campo Nazca S&#038;S para CTI, 2007<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Ak4YZr-l_oc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Clarence<\/em>, de La Comunidad para BAFICI, 2007<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1TTzCv0JNEw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Due\u00f1os<\/em>, de Madre para Banco Hipotecario, 2007<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/SMkXnMjJpTw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Choques<\/em>, de VegaOlmosPonce para Axe 3, 2007<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2mQx9gzl05Y\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Pescador<\/em>, de VegaOlmosPonce para Axe, 2007<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/KTFxAF2pemg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Tren<\/em>, de VegaOlmosPonce para Impulse, 2007<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fZBqpaKrcB4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Avi\u00f3n<\/em>, de VegaOlmosPonce para Impulse, 2007<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/h6dKZ_PhN9I\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Hermanos<\/em>, de Del Campo S&#038;S para Ariel, 2008<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Uuy05P-yNM4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>War<\/em>, de F\/Nazca S&#038;S para Unimed, 2008<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iLNMfoe7yOQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Hombre chocolate<\/em>, de Ponce para Axe Dark Tentation, 2008<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/c8kOERViJZY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Dog-Fish<\/em>, de AlmapBBDO para Volkswagen, 2009<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/r8fdBR9l9hw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Rat\u00f3n<\/em>, de DDB Brasil para Tok &#038; Stok Furniture, 2009<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Cdx9wHofzVc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Ar\u00e1ndanos<\/em>, de Leo Burnett Argentina para Car One, 2010<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/S5-xYf0-X3E\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Herencia<\/em>, de Leo Burnett Argentina para Car One, 2010<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cLETUyP-5Mg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Destino<\/em>, de Ponce para Axe, 2010<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/w0ipsKUh6nU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Check<\/em>, de Del Campo S&#038;S para Cadbury, 2010<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/mTXLcvw6hZ4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>You\u2019re right<\/em>, de Del Campo S&#038;S para Cadbury, 2010<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FW1odWQLAig\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Transpiraci\u00f3n Precoz<\/em>, de Ponce para Axe Dry Full Control, 2010<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/viEPi4uNcI4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Balloons<\/em>, de Loducca para MTV Brasil, 2011<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VyW3uaRr2Cg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Trencitas<\/em>, de BBDO Argentina para H2Oh!, 2011<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Lf-HL8fhonc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Before and after<\/em>, de F\/Nazca S&#038;S para Nike Football, 2012<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/SRJSgCd2Ydk\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Abuela<\/em>, de Draftfcb Argentina para Zonajobs, 2012<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ApWe6z_ZXto\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Padres en Slip<\/em>, de Del Campo S&#038;S para BGH, 2012<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DgGMuFFx5DU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>From love to Bingo<\/em>, de AlmapBBDO para Getty Images, 2012<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/E7xc7J8bdsU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&#8211;<em>Hurac\u00e1n Laura<\/em>, de Del Campo S&#038;S para cerveza Andes, 2013<\/p>\n<p><iframe loading=\"lazy\" width=\"580\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/j6GZvMb7trg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<br \/>\n<em>Fuente: La nota sali\u00f3 originalmente en <a href=\"http:\/\/www.adlatina.com\/publicidad\/los-50-mejores-spots-de-latinoam%C3%A9rica-seg%C3%BAn-pablo-del-campo\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.adlatina.com\/publicidad\/los-50-mejores-spots-de-latinoam%C3%A9rica-seg%C3%BAn-pablo-del-campo', 'Adlatina']);\" >Adlatina<\/a>.<\/em><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(INTERNACIONAL) &#8211; La creatividad latinoamericana es reconocida en todo el mundo, y la publicidad no queda exenta. El Gunn Report suele elaborar rankings con la ayuda de referentes creativos a nivel mundial; en esta ocasi\u00f3n, se convoc\u00f3 a Pablo Del Campo, director creativo mundial de Saatchi &#038; Saatchi y presidente de Del Campo S&#038;S, para elaborar una lista con los [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":26772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[3837,3836,1414,321],"class_list":["post-26733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rankings","tag-comerciales","tag-gunn-report","tag-latinoamerica","tag-pablo-del-campo-argentina"],"_links":{"self":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/26733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26733"}],"version-history":[{"count":12,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/26733\/revisions"}],"predecessor-version":[{"id":26881,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/26733\/revisions\/26881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/media\/26772"}],"wp:attachment":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}