{"id":28148,"date":"2015-05-06T03:59:18","date_gmt":"2015-05-06T06:59:18","guid":{"rendered":"http:\/\/www.primerbrief.com\/?p=28148"},"modified":"2015-05-07T12:05:21","modified_gmt":"2015-05-07T15:05:21","slug":"el-concurso-disenando-valores-2015-ya-tiene-ganadores","status":"publish","type":"post","link":"https:\/\/www.primerbrief.com\/?p=28148","title":{"rendered":"El concurso Dise\u00f1ando Valores 2015 ya tiene ganadores: Callegari y Mezzini, de la AAP"},"content":{"rendered":"<p><span style=\"font-size: 11pt;\"><strong>(ARGENTINA) \u2013 Despu\u00e9s de la jornada de mentoreo ocurrida el martes 27 de abril, el jurado del concurso Dise\u00f1ar Valores 2015 tuvo la dif\u00edcil tarea de elegir una dupla ganadora entre las cuatro duplas finalistas. Los ganadores, estudiantes en la Asociaci\u00f3n Argentina de Publicidad, son Pedro Mezzini y Augusto Callegari, quienes actualmente est\u00e1n cursando el \u00faltimo a\u00f1o en la carrera de Direcci\u00f3n de Arte. \u00a1Felicitaciones a ambos por su victoria!<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-2-GR.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-2-GR.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-2-580px.jpg\" alt=\"ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-2-580px\" width=\"580\" height=\"387\" class=\"alignleft size-full wp-image-28156\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-2-580px.jpg 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-2-580px-300x200.jpg 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><br \/>\n<em>Augusto Callegari y Pedro Mezzini son los ganadores del concurso Dise\u00f1ar Valores 2015. (Todas las fotos: <a href=\"http:\/\/www.alebonzo.com.ar\/\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article', 'http:\/\/www.alebonzo.com.ar\/', 'Alejandro Bonzo']);\"  target=\"_blank\">Alejandro Bonzo<\/a>)<\/em> <\/p>\n<p>&nbsp;<br \/>\nM\u00e1s de sesenta duplas se inscribieron en el concurso Dise\u00f1ar Valores. De ese n\u00famero, cuatro duplas llegaron a la instancia final: Agostina Cipollatti y Alberto Fern\u00e1ndez (de la Escuela Superior de Creativos Publicitarios), Cynthia Bluske y Soraya Apestegui (de la UAI), Pedro Mezzini y Augusto Callegari (de la AAP), y Julieta Mortarotti y Carla Franco Albino.<\/p>\n<p>Las cuatro duplas participaron de una jornada de trabajo en BBDO Argentina, en la que contaron como mentores a Carlos P\u00e9rez y a su equipo, integrado por Ramiro Rodr\u00edguez Cohen (director general creativo), Daniel Minaker y Sebasti\u00e1n Tarazaga (directores del departamento digital) y Gustavo Chiocconi (director de arte). Durante la jornada recibieron devoluciones sobre sus ideas para as\u00ed mejorarlas. <\/p>\n<p>Pedro Mezzini y Augusto Callegari, ambos estudiantes de direcci\u00f3n de arte en la AAP, fueron elegidos ganadores del concurso por el jurado, integrado por Santiago Olivera (socio y CEO de TBWA y director de la Asociaci\u00f3n Argentina de Publicidad), Quino Oneto Gaona (director general creativo de FWK) y Pedro Brandi (presidente de la Fundaci\u00f3n Valores para Crecer). La campa\u00f1a ideada por la dupla estar\u00e1 activa durante un mes en un circuito de v\u00eda p\u00fablica, y luego durante un a\u00f1o en internet.<\/p>\n<p>\u00a1Felicitaciones a Pedro y a Augusto por su victoria! <\/p>\n<p>&nbsp;<br \/>\n<span style=\"font-size: 11pt;\"><strong>UNA TARDE EN BBDO<\/strong><\/span><\/p>\n<p><div id='gallery-1' class='gallery galleryid-28148 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-5-580px.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-5-580px.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-5-580px-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-4-580px.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-4-580px.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-4-580px-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-3-580px.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-3-580px.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-3-580px-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-1-580px.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-1-580px.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2015\/05\/ARG-Dise\u00f1arValores-Ganadores2015-PedroyAugusto-1-580px-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n&nbsp;<br \/>\n&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>(ARGENTINA) \u2013 Despu\u00e9s de la jornada de mentoreo ocurrida el martes 27 de abril, el jurado del concurso Dise\u00f1ar Valores 2015 tuvo la dif\u00edcil tarea de elegir una dupla ganadora entre las cuatro duplas finalistas. Los ganadores, estudiantes en la Asociaci\u00f3n Argentina de Publicidad, son Pedro Mezzini y Augusto Callegari, quienes actualmente est\u00e1n cursando el \u00faltimo a\u00f1o en la carrera [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":28149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[2839,2840,26,2162,3715,4049,1272,4035,4047,4048,3909,3714,3653,787,4036],"class_list":["post-28148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premios","tag-agostina-cipollatti-argentina","tag-alberto-fernandez-argentina","tag-argentina","tag-asociacion-argentina-de-publicidad-aap-argentina","tag-augusto-callegari-argentina","tag-carla-franco-albino-argentina","tag-carlos-perez-argentina","tag-cynthia-bluske-argentina","tag-disenar-valores-2015","tag-julieta-mortarotti-argentina","tag-pedro-brandi-argentina","tag-pedro-mezzini-argentina","tag-quino-oneto-gaona-argentina","tag-santiago-olivera-argentina","tag-soraya-apestegui-argentina"],"_links":{"self":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/28148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28148"}],"version-history":[{"count":7,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/28148\/revisions"}],"predecessor-version":[{"id":28179,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/28148\/revisions\/28179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/media\/28149"}],"wp:attachment":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}