{"id":37220,"date":"2019-06-24T03:59:50","date_gmt":"2019-06-24T06:59:50","guid":{"rendered":"http:\/\/www.primerbrief.com\/?p=37220"},"modified":"2019-06-25T16:33:47","modified_gmt":"2019-06-25T19:33:47","slug":"para-memorizar-todos-los-grand-prix-de-cannes-lions-2019","status":"publish","type":"post","link":"https:\/\/www.primerbrief.com\/?p=37220","title":{"rendered":"Para memorizar: todos los Grand Prix de Cannes Lions 2019"},"content":{"rendered":"<p><span style=\"font-size: 11pt;\"><strong>(INTERNACIONAL) &#8211; Pas\u00f3 otro mundial de la publicidad, con muchas ense\u00f1anzas y un nuevo objetivo para los creativos: lograr que el del a\u00f1o que viene tenga mejores ideas. No obstante, esto va a ser dif\u00edcil luego de ver aquellos trabajos que conquistaron los premios mayores de las categor\u00edas del festival (algunos incluso en varias de ellas). Te invitamos a verlos, estudiarlos y obviamente, \u00a1trabajar para que en 2020 los premios sean tuyos!<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-Grand-Prix-2019-720.png\" alt=\"\" width=\"720\" height=\"405\" class=\"alignleft size-full wp-image-37231\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-Grand-Prix-2019-720.png 720w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-Grand-Prix-2019-720-300x169.png 300w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-Grand-Prix-2019-720-427x240.png 427w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><br \/>\n<em>Del 17 al 21 de junio, el escenario de Cannes Lions se llen\u00f3 con los mejores creativos del mundo. Hoy te traemos todas las ideas que los llevaron ah\u00ed.<\/em><\/p>\n<p><strong>DESIGN<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/CCByXiuBg4Q\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abCreativility\u00bb de Google Creative Lab para Google.<\/em><\/p>\n<p><strong>FILM y FILM CRAFT<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/PZJdKuTRN5E\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>La campa\u00f1a \u00abThe truth is worth it\u00bb, de Droga5 New York para The New York Times fue premiada como la mejor campa\u00f1a audiovisual tanto por su ejecuci\u00f3n como por su producci\u00f3n.<\/em><\/p>\n<p><strong>TITANIUM, MOBILE y DIRECT<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/qlOJXVnDqnc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abWhopper Detour\u00bb, de FCB New York para Burger King fue la \u00fanica idea en conseguir 3 GP este a\u00f1o, incluyendo el de la categor\u00eda que reconoce el nuevo rumbo de la creatividad publicitaria.<\/em><\/p>\n<p><strong>OUTDOOR<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Outdoor-Grand-Prix-Nike-Dream-Crazy-720-.jpg\" alt=\"\" width=\"720\" height=\"797\" class=\"alignleft size-full wp-image-37222\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Outdoor-Grand-Prix-Nike-Dream-Crazy-720-.jpg 720w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Outdoor-Grand-Prix-Nike-Dream-Crazy-720--271x300.jpg 271w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Outdoor-Grand-Prix-Nike-Dream-Crazy-720--217x240.jpg 217w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><br \/>\n<em>\u00abDream crazy\u00bb, de Wieden+Kennedy Portland para Nike.<\/em><br \/>\n&nbsp;<\/p>\n<p><strong>PRINT &#038; PUBLISHING<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Xev_iG6AB4c\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThe Blank Edition\u00bb, de Impact BBDO Dubai para An-Nahar.<\/em><\/p>\n<p><strong>RADIO &#038; AUDIO<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/7UZhCc9TZr4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abWestworld: The Maze\u00bb de 360i New York para HBO.<\/em><\/p>\n<p><strong>HEALTH &#038; WELLNESS<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/lie8ds_44aU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThisables\u00bb, de McCann Tel Aviv para Ikea.<\/em><\/p>\n<p><strong>PHARMA<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/stlK7uTezgw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abBreath of life\u00bb, de McCann Health Shanghai para Glaxo Smith Kline <\/em><\/p>\n<p><strong>DIGITAL CRAFT<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/I-tQEpSEjCQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abAdress the future\u00bb de Virtue Copenhagen para Carlings.<\/em><\/p>\n<p><strong>INDUSTRY CRAFT<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/OcPMxwqV8BQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>Just do it HQ at the church<em>, de Momentum Worldwide New York para Nike.<\/em><\/p>\n<p><strong>BRAND EXPERIENCE &#038; ACTIVATION<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/7Rad0NG8pHQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abChanging the game\u00bb, de McCann New York para Microsoft.<\/em><\/p>\n<p><strong>CREATIVE ECOMMERCE <\/strong><br \/>\n<iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/Ug5k1j5CfM8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abDo Black &#8211; The Carbon Limit Credit Card\u00bb, de RBK Communication para Doconomy.<\/em><\/p>\n<p><strong>ENTERTAINMENT<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Entertainment-Grand-Prix-5B-720-.jpg\" alt=\"\" width=\"720\" height=\"405\" class=\"alignleft size-full wp-image-37223\" \/><br \/>\n<em>\u00ab5B\u00bb, de Um Studios New York para Johnson &#038; Johnson.<\/em><br \/>\n&nbsp;<\/p>\n<p><strong>ENTERTAINMENT FOR MUSIC<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"505\" src=\"https:\/\/www.youtube.com\/embed\/VYOjWnS4cMY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>El video musical de \u00abThis is America\u00bb, canci\u00f3n del m\u00fasico y multitalento Childish Gambino se llev\u00f3 uno de los grandes premios de la categor\u00eda.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Entertainment-For-Music-Grand-Prix-Bluesman-720-.jpg\" alt=\"\" width=\"800\" height=\"567\" class=\"alignleft size-full wp-image-37224\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Entertainment-For-Music-Grand-Prix-Bluesman-720-.jpg 800w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Entertainment-For-Music-Grand-Prix-Bluesman-720--300x213.jpg 300w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Entertainment-For-Music-Grand-Prix-Bluesman-720--768x544.jpg 768w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2019\/06\/INT-Cannes-Lions-2019-Entertainment-For-Music-Grand-Prix-Bluesman-720--339x240.jpg 339w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><br \/>\n<em>El otro reconocimiento fue para \u00abBluesman\u00bb, de AKQA Sao Paulo para Baco Exu Do Blues. El videoclip retrat\u00f3 el racismo a\u00fan persistente en Brasil, y gener\u00f3 nuevas conversaciones sobre el tema, convirti\u00e9ndose en mucho m\u00e1s que un lanzamiento musical.<\/em><br \/>\n&nbsp;<br \/>\n3<br \/>\n<strong>ENTERTAINMENT FOR SPORT<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/3Yc7opcuySQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>La campa\u00f1a integral \u00abDream crazy\u00bb, de Wieden+Kennedy Portland para Nike, se llev\u00f3 el premio m\u00e1ximo del festival en la categor\u00eda que re\u00fane todas las ideas de territorio deportivo, sin importar su formato.<\/em><\/p>\n<p><strong>INNOVATION<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/92pweVNZAXc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abSee sound\u00bb, de Area 23 New York para Wavio.<\/em><\/p>\n<p><strong>CREATIVE DATA<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/KIzXBAxljW4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abGo back to Africa\u00bb, de FCB Six Toronto para Black &#038; Abroad.<\/em><\/p>\n<p><strong>CREATIVE STRATEGY<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/0MSiSWl10VM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>The EVA initiative\u00bb, de Forsman &#038; Bodenfors para Volvo.<\/em><\/p>\n<p><strong>MEDIA<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/g0q_cn9rbBQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abNike Air Max Graffiti Stores\u00bb, de AKQA Sao Paulo para Nike.<\/em><\/p>\n<p><strong>PR<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/la9_7orA3pM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThe tampon book\u00bb, de Scholz &#038; Friends para The Female Company.<\/em><\/p>\n<p><strong>SOCIAL &#038; INFLUENCERS<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/DhdQmDKTBgI\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abKeeping Fortnite Fresh\u00bb, de VMLY&#038;R Kansas City para Wendy&#8217;s.<\/em><\/p>\n<p><strong>GLASS<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VBoW8JSt0-8\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThe last ever issue\u00bb, de VMLY&#038;R Poland para Mastercard.<\/em><\/p>\n<p><strong>GRAND PRIX FOR GOOD<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/0IM4p62p3M0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abGeneration lockdown\u00bb, de McCann New York para March for our lives.<\/em><\/p>\n<p><strong>SUSTAINABLE DEVELOPMENT GOALS<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/LjrQNxVrFLk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abThe lion&#8217;s share\u00bb, de Clemenger BBDO Australia para Mars.<\/em><\/p>\n<p><strong>CREATIVE EFFECTIVENESS <\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/k7fwyi8y3N0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<em>\u00abBlack Supermarket\u00bb, de Marcel Paris para Carrefour (ganadora previamente en Cannes Lions 2018), se llev\u00f3 el premio a la campa\u00f1a que mayor impacto tuvo en el negocio de su cliente en los \u00faltimos 12 meses.<\/em><\/p>\n<p>&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(INTERNACIONAL) &#8211; Pas\u00f3 otro mundial de la publicidad, con muchas ense\u00f1anzas y un nuevo objetivo para los creativos: lograr que el del a\u00f1o que viene tenga mejores ideas. No obstante, esto va a ser dif\u00edcil luego de ver aquellos trabajos que conquistaron los premios mayores de las categor\u00edas del festival (algunos incluso en varias de ellas). Te invitamos a verlos, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":37230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[145],"tags":[5000,27],"class_list":["post-37220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premios","tag-cannes-lions-2019","tag-internacional"],"_links":{"self":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/37220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37220"}],"version-history":[{"count":7,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/37220\/revisions"}],"predecessor-version":[{"id":37233,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/37220\/revisions\/37233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/media\/37230"}],"wp:attachment":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}