{"id":5349,"date":"2011-11-25T04:00:52","date_gmt":"2011-11-25T07:00:52","guid":{"rendered":"http:\/\/www.primerbrief.com\/?p=5349"},"modified":"2013-07-21T21:40:26","modified_gmt":"2013-07-22T00:40:26","slug":"ogilvy-buenos-aires","status":"publish","type":"post","link":"https:\/\/www.primerbrief.com\/?p=5349","title":{"rendered":"Un d\u00eda en Ogilvy Buenos Aires"},"content":{"rendered":"<p><span style=\"font-size: 11pt\"><strong>(ARGENTINA) &#8211; PRIMER BRIEF \u2014representado por Maxi Arias y Lilo Orjuela\u2014 entr\u00f3 en el coraz\u00f3n de la agencia que lideran Rafael Barbeito y Gast\u00f3n Bigio, subi\u00f3 y baj\u00f3 sus escaleras y recorri\u00f3 sus pasillos junto a Florencia Crosta, la directora de relaciones p\u00fablicas (\u00a1gracias, Flor!). En esta nota te mostramos todos los rincones y detalles de una de las agencias m\u00e1s prestigiosas a nivel nacional e internacional.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-UnDiaEnOgilvyBsAs-580px.gif\" alt=\"\" title=\"ARG-UnDiaEnOgilvyBsAs-580px\" width=\"580\" height=\"435\" class=\"alignleft size-full wp-image-5409\" srcset=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-UnDiaEnOgilvyBsAs-580px.gif 580w, https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-UnDiaEnOgilvyBsAs-580px-300x225.gif 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><br \/>\n<em>Desde las bicicletas que los empleados tienen disponibles en la entrada hasta el bar del \u00faltimo piso con una vista privilegiada sobre el barrio de Palermo, pasando por esa especial combinaci\u00f3n de mate y Macintosh que puebla las agencias argentinas (y uruguayas, por supuesto): todo en Ogilvy Buenos Aires resulta interesante para fotografiar.<\/em><\/p>\n<p>&nbsp;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/10\/staff-maxi1-60x60px-Version2.jpg\" width=\"60\" height=\"60\" class=\"alignleft size-full wp-image-4110\" style=\"margin: 0px 10px 0px 0px\" \/><strong>POR <a href=\"http:\/\/www.primerbrief.com\/?tag=maxi-arias-argentina\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'http:\/\/www.primerbrief.com\/?tag=maxi-arias-argentina', 'MAXI ARIAS']);\" target=\"_blank\">MAXI ARIAS<\/a><\/strong><br \/>\nDe la redacci\u00f3n de PB<br \/>\n<strong><em>(Fotos: Liliana Orjuela)<\/em><\/strong><\/p>\n<p style=\"clear:left;\">\n<p>&nbsp;<br \/>\n<div id='gallery-1' class='gallery galleryid-5349 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB4-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB4-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyPB4-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>En la planta baja, luego de pasar por la gran recepci\u00f3n de entrada, se llega al \u00abO La Lab\u00bb (fotos 1, 2 y 3), un laboratorio de ideas, un espacio creativo donde las duplas pueden sentarse y relajarse o mirar la televisi\u00f3n. Tambi\u00e9n se hacen masajes dos veces por semana y, una vez a la semana, manicur\u00eda. En las paredes se pueden apreciar adem\u00e1s cuadros e im\u00e1genes (4), ya que a veces hay muestras de arte y est\u00e1n reflejadas en las paredes algunas de las obras de distintos artistas: ilustradores, fot\u00f3grafos, pintores o gr\u00e1ficas que se lanzan para distintas campa\u00f1as. En este caso se trata de obras de Jonathan Gurvit, ex head of art de la agencia.<\/em><\/p>\n<p><div id='gallery-2' class='gallery galleryid-5349 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P4-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P4-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy2P4-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>En la entrada del lobby del segundo piso hay dos leones (5), mandados a hacer cuando la agencia gan\u00f3 once leones en el Festival Internacional de Publicidad de Cannes. En este sector (6, 7 y 8) adem\u00e1s est\u00e1 lo que se refiere a dos sectores: OgilvyAction (activaciones, promociones, eventos y lanzamientos) y RedWorks (toda la parte de producci\u00f3n gr\u00e1fica de la agencia).<\/em><\/p>\n<p><div id='gallery-3' class='gallery galleryid-5349 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P4-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P4-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy3P4-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>En el tercer piso hay otro sector donde tambi\u00e9n se desarrolla OgilvyAction y, a la vez, est\u00e1 el sector de producci\u00f3n y cuentas (9, 10, 11 y 12).<\/em><\/p>\n<p><div id='gallery-4' class='gallery galleryid-5349 gallery-columns-3 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy4P3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>Subiendo al cuarto piso aparecen OgilvyInteractive (que se dedica a todo lo que es la parte digital), OgilvyOne (donde se producen todas las acciones de marketing directo) y OgilvyPR (el \u00e1rea de relaciones p\u00fablicas de la agencia). All\u00ed tambi\u00e9n trabaja la gente de Neo@Ogilvy, que se dedica a la conexi\u00f3n con los distintos medios (13, 14 y 15).<\/em><\/p>\n<p><div id='gallery-5' class='gallery galleryid-5349 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P4-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P4-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy5P4-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>En el quinto piso est\u00e1 \u201cel coraz\u00f3n de la agencia\u201d (16, 17, 18 y 19). el departamento creativo de Ogilvy. Hay un pasillo con televisores, sillones y hasta un metegol. A los costados del pasillo, los boxes de los creativos, decorados con distintas cosas como mu\u00f1ecos de colecci\u00f3n, posters, revistas y decoraciones de distintos tipos y formas: un lugar personalizado por cada dupla, en el que pueden relajarse y sentirse c\u00f3modas. En muchos de los boxes y pasillos hay unos maniqu\u00edes pintados de color lila. Estos maniqu\u00edes se hicieron para una campa\u00f1a en conmemoraci\u00f3n del atentado de la AMIA, en la que se intervinieron colectivos, farmacias y distintos puntos de la ciudad, donde cualquier persona com\u00fan pudo haber estado en un d\u00eda normal antes de ser v\u00edctima del ataque. La campa\u00f1a se llam\u00f3 \u201cAtentado al olvido\u201d (17).<\/em><\/p>\n<p><div id='gallery-6' class='gallery galleryid-5349 gallery-columns-2 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy6P1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy6P1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy6P1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy6P2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy6P2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy6P2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>El sexto piso es el \u00e1rea de cuentas y planning (18 y 19): donde se hace toda la parte estrat\u00e9gica de la agencia.  Hoy en d\u00eda la estrategia es una parte vital en todas las agencias publicitarias del mundo y en los \u00faltimos a\u00f1os ha tomado una funci\u00f3n preponderante en el \u00e1mbito de la publicidad.<\/em><\/p>\n<p><div id='gallery-7' class='gallery galleryid-5349 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P4-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P4-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy7P4-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>En el s\u00e9ptimo piso se encuentra la direcci\u00f3n de la empresa. En su lobby se pueden encontrar todos los premios (20 y 21) que obtuvo la agencia en distintos eventos a lo largo del tiempo. A pesar de la formalidad que este piso representa, tambi\u00e9n se pueden ver distintos detalles que en cualquier oficina \u201ccom\u00fan\u201d se ver\u00edan totalmente fuera de lugar, como estatuillas en el suelo (22) o hasta un \u201cpunching ball\u201d (23). Para descargar tensiones, \u00bfquiz\u00e1s?<\/em><\/p>\n<p><div id='gallery-8' class='gallery galleryid-5349 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P4-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P4-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-Ogilvy8P4-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>En el octavo piso es donde se encuentra el \u201cquinchito\u201d de la agencia, donde los empleados pueden ir a comer. Hay una parrilla que se usa para los eventos privados y reuniones. El lugar tiene adem\u00e1s colchonetas donde tirarse a descansar frente a una hermosa vista de buena parte de la ciudad de Buenos Aires (24, 25, 26 y 27).<\/em><\/p>\n<p><div id='gallery-9' class='gallery galleryid-5349 gallery-columns-4 gallery-size-theme-gallerysize'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras1-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras1-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras1-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras4-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras4-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras4-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras2-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras2-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras2-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras3-1366.jpg\" onclick=\"_gaq.push(['_trackEvent', 'outbound-article-int', 'https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras3-1366.jpg', '']);\" ><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"100\" src=\"https:\/\/www.primerbrief.com\/wp-content\/uploads\/2011\/11\/ARG-OgilvyOtras3-1366-120x100.jpg\" class=\"attachment-theme-gallerysize size-theme-gallerysize\" alt=\"\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<br \/>\n<em>A los visitantes se los recibe con una credencial de invitado para hacerlo sentir \u201cparte de&#8230;\u00bb por un momento. Entre otros detalles de la agencia puede contarse que el horario de trabajo es por lo general de 10 a 19, pero como el mundo de la publicidad es tan complicado en cuanto a los horarios \u2014ya que para alguna campa\u00f1a grossa se puede trabajar fines de semana y feriados\u2014, los horarios no son tan r\u00edgidos y se pueden compensar. Un \u00faltimo detalle muy interesante es que en la puerta de la agencia hay seis bicicletas playeras rojas que son exclusivas para los empleados de la agencia (28, 29, 30 y 31). Una agencia de publicidad, un mundo.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(ARGENTINA) &#8211; PRIMER BRIEF \u2014representado por Maxi Arias y Lilo Orjuela\u2014 entr\u00f3 en el coraz\u00f3n de la agencia que lideran Rafael Barbeito y Gast\u00f3n Bigio, subi\u00f3 y baj\u00f3 sus escaleras y recorri\u00f3 sus pasillos junto a Florencia Crosta, la directora de relaciones p\u00fablicas (\u00a1gracias, Flor!). En esta nota te mostramos todos los rincones y detalles de una de las agencias [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[26,886,885,214,233],"class_list":["post-5349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-argentina","tag-florencia-crosta-argentina","tag-liliana-orjuela-colombia","tag-maxi-arias-argentina","tag-ogilvy-argentina"],"_links":{"self":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/5349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5349"}],"version-history":[{"count":13,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/5349\/revisions"}],"predecessor-version":[{"id":19495,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/posts\/5349\/revisions\/19495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=\/wp\/v2\/media\/5408"}],"wp:attachment":[{"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primerbrief.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}